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• Ensure you never lose your mobile data – Mobile data insurance.
• Personal Pictures, Friends and Family contact details, emails, SMS, Mobile bank accounts
• Ultimate identity theft protection- Immediately Kills data on device rendering phone useless
• Stops access to social network, emails, personal data stored on phone
• Makes your mobile phone the most secure storage and networking device yet.
• Render the phone useless with alarm even if the thief tries inserting another SIM
• More likely to recover phone
• Stop phone misuse (no additional charges, no illegal activity)
• Find your phone (with pin point precision) quickly if misplaced
• After a night out.
• Left in a taxi
• Keeping your children safe by knowing their whereabouts
• Bring together all your contacts from various social network sites into one place - your phone directory.
• No need to login to multiple sites.
• Never lose contact and always have up to date details at hand
• Leave a voicemail to multiple social networks.

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Real time customer insight - monetize content by pushing it out to relevant users by understanding them.

"Customer Retention"
Pocket life can help fight off the competition:

• It becomes a difficult decision for a consumer to change mobile provider if the Pocket life service is backing up his\her mobile phone data.
• Unique market proposition will help reduce churn.
• Limit the discount of Voice charges when competition intensifies by running promotion on Pocket life services.

"New Revenue Streams"
Pocket life will allow your business to create additional revenue streams:

• Backup service – insuring mobile data.
• Charging consumers a one off small fee to wipe the data on the phone.
• Pushing relevant content and monetizing premium content.
• Charge premium rates to leave voicemails to Facebook users.

"Increasing ARPU"
Pocket life can increase the ARPU of your customer base:

• Increase MOUs by aggregating all contacts from social networks into mobile phone contact list empowering the consumer to call contacts.
• Recommendation engine pushing relevant content eg wallpapers, ringtones, apps, music to consumers to increase the sale of perishable content.
• Data will be powering the Pocket life service and will increase data traffic significantly.
• Pocket life can allow consumers to make voice calls to services such as Facebook, increasing MOUs.

"Building Brand Equity"
Pocket life will help create a brand of leading edge quality solutions:

• Unique market proposition helps to create a brand that captures technology at the leading edge, excites the consumer and helps reduce churn.
• Our roadmap for Pocket life will help maintain your business as a leading edge mobile provider
• Tapping into the social network phenomenon is a driver for revenue but as a side effect creates a perception of being "technologically glamorous"
• Become a service provider and maintain the power of providing content to your consumers as Application marketplaces will strip that opportunity away from your business.

"Customer Acquisition"
Pocket life will bring customers to you from the competition:

• Mobile phones can hold over 32 Gb of personal data now – high ARPU customers will find this service attractive and would switch providers on this basis.

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• How many mobile phones have you lost?
• Keeping and protecting your data.
• You can now hold 32Gb of personal information in your pocket that you would potentially never get back.
• If your mobile phone is lost or stolen all your data could be leaked online.
• How many important contact details would you lose that would be difficult to replace. (never lose a persons contact details again)?
• Do you want someone to know my friends/family/children's phone number?
• What if someone pretends to be you on Facebook/emails/Linked in etc– how much damage could be done in 24hours?
• After a heavy night – find the phone you left at the bar.
• Added bonus the thief cannot use the phone again.
• There are many solutions in the market but consumers don't back up their mobile – why? It is difficult. Usability is at the heart of our solutions – we have kept
• it simple to use mindful of the user. The solution can be used by silver surfers to WAGs.